Behind the scenes on creating a bespoke range...
Todays blog see’s me lift the lid on all the goings on behind the scenes at LoveLi HQ when working on a bespoke stationery range. The very lovely Jon & Alice contacted back in May with a specific idea for a range of stationery based around a passport/travel style, as they will be getting married in October on the Isle of Wight. I love it when a bespoke brief comes in that is both creative and unusual, it really makes me appreciate how fabulously varied my work is.
The initial brief for the range, along with the passport style was to utilise a colour palette of navy with a hint of autumnal, something which came out in fabulous style once printed. The first stage I go through when faced with a bespoke brief from a couple is to work up various front covers, graphical illustrations, badges and monograms that fit with the theme and colours. From there it gets narrowed down to what I think works into a concept document that is then sent to the couple. Within this document there will be a number of options to review and feedback on.
Quite often couples want to use parts of one design but other bits from another, this is only natural and after doing various tweaks and amalgamations the range was ready to print. I eagerly awaited the return of the printed invites and RSVPs as these beauties had rather a lot of hand finishing to be done post printing (as you will see). Here are the steps post printing I went through to make this range a reality;
STEP 1 – ROUND THOSE CORNERS
To get the main invite looking just like a passport I had to remove the right angled corners with a cutter. I also needed to punch the holes in the 2 pages of the invite and the top of the RSVP card to allow them to be finished and bound with bakers twine.
STAGE 2 – BIND
We discussed various methods of binding these quirky passports together but in the end decided to add a hint of vintage with navy and white bakers twine. Twine was used to bind the 2 pages of the passport together and tied off in a neat knot.
STAGE 3 – RSVP CARDS
Most couples ask for matching RSVP cards with their bespoke stationery suites and this range was no different.We developed a luggage tag style design that would compliment the passport theme and provide guests with an easy way to RSVP to the invite. Finishing these off required the corners cutting off the top at a 45 degree angle and bakers twine being added.
STAGE 4 – PACKAGING FOR DELIVERY
Now the range was finished everything had to be parcelled up ready to post. All LoveLi stationery is sent tracked and I take the utmost card in wrapping everything so it arrives in pristine condition. All the cards are bound together with string to keep them all neat and tidy and then each is wrapped in tissue paper to protect it.
That’s it in a nutshell…I obviously have some trade secrets that I can’t share with you (hehe) but hopefully this has given a glimpse into how your invites or on the day stationery is produced. I treat all my work with the same amount of love and attention as if it were my own. Oh, and I expect you want to see the final invites…tah dah!